Interio by Godrej, a furniture brand from the Godrej Enterprises Group, has introduced a new soft furnishings collection aimed at modern Indian homes. The range focuses on comfort, craftsmanship, and sustainability through handcrafted items. It seeks to expand the brand's market by offering easy ways to refresh living spaces.
Interio by Godrej, part of the Godrej Enterprises Group, has expanded its home offerings with a new soft furnishings collection. This launch targets consumers looking to update their interiors without major changes, emphasizing functionality, aesthetics, and sustainability for contemporary lifestyles.
The collection includes cushion covers, throws, table linens, and rugs made from handloom fabrics and hand-embroidered techniques. It features materials such as non-impression velvets, textured jacquards, handloom-woven fabrics, and hand-tufted rugs using Indian wool and viscose. Sustainable elements incorporate natural dyes and eco-friendly practices to ensure durability.
Through collaborations with artisan collectives like Heirloom Naga, the brand promotes indigenous crafts by combining traditional methods with modern designs. Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business at Interio by Godrej, stated, “The modern Indian homes today are more fluid than ever, they are places to work, gather, unwind and express individuality and the consumers seeking products that bring together functionality, aesthetics and sustainability. Our soft furnishings collection is built around this understanding, offering the flexibility to refresh and personalise interiors without a complete overhaul. From homes adapting spaces for hybrid work to design-conscious consumers looking for handcrafted textiles, this range reflects the many ways India lives today. From a business standpoint, we see soft furnishings as a strong growth lever, with the category expected to contribute meaningfully to our home solutions portfolio as consumer demand for design-led, sustainable products continues to rise.”
Priced from INR 499 to INR 22,000, the items are available in Interio stores across metro, Tier 1, and Tier 2 cities in India. The brand intends to broaden its home accessories lineup in the months ahead.