In a written interview, Hublot's Chief Product Officer Sadry Keiser shared insights into the brand's history and future in developing proprietary watch calibers. The discussion highlights Hublot's commitment to innovation since starting in-house production in 2008. Keiser emphasized the company's philosophy of being 'Unique, First, and Different' in horology.
Hublot began its journey into designing, developing, and manufacturing in-house calibers in 2008, marking a pivotal shift toward independence in fine watchmaking. At that time, the brand aimed to create an in-house flyback chronograph, tackling complex horological challenges without a fully integrated facility.
Keiser described Hublot's horological philosophy as always daring to be 'Unique, First, and Different.' This is exemplified by the Unico caliber, an integrated flyback chronograph held by less than 1% of the market and protected by five patents. The brand's in-house families—Unico for chronographs, Meca-10 for power reserve and architectural transparency, and Tourbillons for precision regulation—share a focus on innovation, technical excellence, and distinctive design, embodying Hublot's DNA.
Production involves significant vertical integration, particularly for critical components and assembly at the Nyon manufacture, where sapphire and ceramics are also produced in-house. Keiser invited visitors to tour the facility to witness this process, expressing pride in the team's collaborative spirit to overcome technical challenges.
Looking ahead, Hublot aims to be recognized for 'contemporary and expressive fine watchmaking,' pushing boundaries in aesthetics and technology. While a fully in-house future is a long-term goal, the brand remains pragmatic, utilizing quality movements from within the LVMH group based on market demands and capacities. Differentiation from other group brands comes through the 'Art of Fusion' philosophy, bold designs, and pioneering solutions.
Recent creations like the Djokovic GOAT Tourbillon reimagine traditional complications with radical aesthetics and modern materials. Keiser confirmed ongoing exploration of new complications, functions, and materials—such as those offering lightness, hardness, and antimagnetism—for movement components. The brand is committed to developing a time-only in-house caliber, potentially for base Classic Fusion models.
In reflecting on the 2020s from a 2076 perspective, Keiser hopes Hublot will be seen as a leading maison for technical artistry and bold aesthetics.