Trade Shows

The 45-year-old Expo West conference in Anaheim highlighted innovations in natural and organic products, drawing 60,000 attendees to explore trends like fiber enrichment and protein fortification. With 3,100 brands exhibiting across 500,000 square feet, the event reflected a $342 billion industry focused on wellness and longevity. Marketers emphasized functional benefits in foods and beverages amid rising consumer interest in health optimization.