Inter Bogotá, the recently established football club in Colombia's capital, and KGM, formerly SsangYong, have officialized a strategic alliance making the automotive brand the team's official sponsor for the 2026 season. The agreement emphasizes transformation, growth, and positioning Bogotá as a hub for sports and business development. This collaboration aims to link the club with the city and its fans through new experiences.
Inter Bogotá, the recently established football club in Bogotá, and KGM, the automotive brand formerly known as SsangYong, have formalized a strategic alliance. Under this agreement, KGM becomes the team's official sponsor for the 2026 season. The pact focuses on transformation, a vision of growth, and consolidating Bogotá as a hub for sports and business development.
"Having allies like Inter, with a clear city vision, allows us to strengthen our positioning, get closer to audiences, and generate new experiences," stated Paulo Moreira, Country Manager of KGM in Colombia. Meanwhile, Nicolas Maya, president of Inter Bogotá, emphasized that "allying with brands that represent evolution and future vision is natural within our way of understanding this project".
The collaboration involves developing experiences to connect the club with the city and its fans, reinforcing Inter Bogotá's strategy to establish itself as an urban platform where football intertwines with local identity and culture.
Economically, KGM projects growth exceeding 300% for 2026 compared to the previous year, focusing on expanding its presence in Bogotá and bolstering its portfolio with new hybrid and electric models. Meanwhile, Colombian professional football shows signs of recovery, with clubs reaching operational incomes close to $729,000 million in 2024 according to the Superintendencia de Sociedades.
