Deloitte reported that Mexico attracted only 494,000 travelers during the 2026 World Cup, equivalent to 8.9% of federal government projections.
The consulting firm Deloitte estimated that the country received 494,000 travelers for the event, of which 296,000 were domestic. This figure fell 40% short of its own initial projection of 836,000 people at the end of January.
The economic spill generated by tourists was 472 million dollars below expectations. Daniel Zaga, chief economist at Deloitte, noted that visitor arrivals were much lower than anticipated at the start of the year.
Factors cited include the displacement effect on regular travelers and dynamic ticket prices. Teresa Solís, the firm's hospitality and tourism expert, admitted that the estimates proved optimistic.
