Photorealistic image of PUMA x Madhappy's second collection, showcasing floral-motif Speedcat Plus sneakers amid apparel and accessories for a fashion news article.
Photorealistic image of PUMA x Madhappy's second collection, showcasing floral-motif Speedcat Plus sneakers amid apparel and accessories for a fashion news article.
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PUMA and Madhappy unveil second collaborative collection

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PUMA and Madhappy have released details on their second joint collection, featuring 21 pieces of apparel, accessories, and footwear for spring 2026. The lineup centers on a reimagined Speedcat Plus sneaker in satin jacquard with micro-floral motifs. It launches exclusively on Madhappy on March 6, followed by a wider release through PUMA on March 12.

PUMA, drawing from its athletic heritage, has partnered again with Los Angeles-based brand Madhappy for a 21-piece spring 2026 collection that blends sport styles with optimistic, expressive elements. The collaboration reinterprets archival sport cues through softened textures, patterns, and a palette inspired by early spring days.

At the heart of the collection is the Speedcat Plus sneaker, updated in satin jacquard fabric featuring a delicate micro-floral motif. Available in monochrome satin shades of blue, pink, and black with brown gum bottoms, it highlights Madhappy's signature brightness. This marks an evolution from their first October collaboration, which included a 19-piece set with the Speedcat Plus in soft suede and premium leather.

Apparel items include a dual-branded nylon tracksuit, poplin lounge shirts and shorts with subtle stripe treatments, fleece hoodies and straight-leg sweatpants accented by PUMA’s lace logo, and pointelle jersey tops and shorts in Blossom and Olive tones. Additional pieces feature blue and yellow tonal striped button-ups with Madhappy and Big Cat logos, alongside knit long-sleeve collared soccer jerseys continuing the co-branding theme. Madhappy’s details, such as tonal branding and gentle color blocking, appear throughout.

To promote the launch, the brands enlisted photographer Oliver Hadlee Pearch for a campaign with subtle nods to classical art in a spare, intentional setting designed to evoke quiet emotion.

Priced between $50 and $175 USD, the collection becomes available first on March 6 at Madhappy.com and Madhappy shops. It expands to the PUMA app, PUMA.com, and the PUMA Las Vegas flagship store on March 12.

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Runway scene from Milan Fashion Week Fall 2026, highlighting Onitsuka Tiger, Ahluwalia, and Brunello Cucinelli collections with cultural and sustainable fashion elements.
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Milan fashion week highlights fall 2026 ready-to-wear collections

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Designers at Milan Fashion Week presented their fall 2026 ready-to-wear collections, blending cultural inspirations with innovative craftsmanship. Onitsuka Tiger drew from Japanese pop culture, Ahluwalia emphasized community bonds, and Brunello Cucinelli focused on artisanal textures. These shows, held in late February 2026, showcased evolving trends in sustainable and playful fashion.

Jil Sander unveiled a new collaboration with Puma during its Fall/Winter 2026 runway show, featuring the first original sneaker design from the partnership in 20 years. The shoe appeared on VIP attendees in the front row, blending Puma's classic elements with Jil Sander's elegant style. This marks the next phase after reviving a 1998 design last season.

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PUMA has partnered with Korean designer label JiyongKim for their first collaborative collection, reinterpreting the classic V-S1 football boot. The sneakers feature sun-bleached surplus fabrics in ivory and black colorways, set to release on February 28 in select Asian markets. A pop-up event will celebrate the launch at JiyongKim's flagship store in Seoul.

Several major sneaker brands, including Nike and adidas, have announced a lineup of releases for March 2026, featuring retrospectives and collaborations. Highlights include anniversary editions of classic models and athlete-inspired designs.

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Amsterdam-based streetwear brand Patta has released a new collaboration with Nike on the Air Max 1 sneaker, marking five years of their partnership. The sneaker features a Hyper Crimson colorway with red waves and comes with accessories nodding to the brand's roots. It is available for purchase on the Nike website.

Locally owned boutique Anton & Maxine in Columbia will host an exclusive runway presentation for its spring/summer 2026 collection. The event, titled En-Cloth-Sure 2, is scheduled for March 28 at the store's location in Five Points. Tickets are available now.

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Head has introduced the Arturo Coello 2026 collection, featuring five new racquets and four premium bags developed in partnership with the world's top padel player. This second signature line emphasizes power, personalization, and accessibility for players of all levels. The collection highlights advanced technologies and Coello's design influences.

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