PUMA
PUMA and Madhappy unveil second collaborative collection
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PUMA and Madhappy have released details on their second joint collection, featuring 21 pieces of apparel, accessories, and footwear for spring 2026. The lineup centers on a reimagined Speedcat Plus sneaker in satin jacquard with micro-floral motifs. It launches exclusively on Madhappy on March 6, followed by a wider release through PUMA on March 12.
Jil Sander unveiled a new collaboration with Puma during its Fall/Winter 2026 runway show, featuring the first original sneaker design from the partnership in 20 years. The shoe appeared on VIP attendees in the front row, blending Puma's classic elements with Jil Sander's elegant style. This marks the next phase after reviving a 1998 design last season.
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Bollywood actress Kareena Kapoor Khan headlined the launch of the PUMA x Outhouse collaboration in Mumbai on February 28, 2026. As PUMA India's brand ambassador, she celebrated the release of a limited-edition charm pack for the Speedcat sneaker. The event featured music, style, and celebrity energy.