日本运动品牌亚瑟士预计，其印度业务在未来五年内每年增长高达35%，针对世界上人口最多国家中拥抱更健康生活方式的马拉松跑者和休闲跑者。这家总部位于神户的公司旨在到2029年成为印度跑鞋的最大卖家。目前在高端细分市场位居第三，它寻求在快速增长的市场中超越耐克和阿迪达斯等对手。
总部位于神户的体育鞋和休闲运动服制造商亚瑟士，正在印度定位自身以实现显著增长，因为健康意识强的消费者对跑步兴趣激增。亚瑟士印度董事总经理拉贾特·库拉纳在接受采访时表示：“我目标是在未来三年内成为高端运动鞋领域的第一名。”该公司目前在印度高端跑鞋细分市场排名第三，并计划超越根深蒂固的竞争对手如耐克和阿迪达斯，到2029年夺取首位之位。 这一雄心勃勃的目标与亚瑟士对印度业务未来五年每年增长高达35%的预期一致，该增长由世界上人口最多的国家中的马拉松跑者和休闲跑者驱动。随着城市专业人士和富裕阶层拥抱更健康的生活方式，市场正在快速扩张，推动了对优质运动鞋的需求。虽然竞争日益激烈，但亚瑟士专注于高端细分市场可能有助于其抢占更大份额，不过要超越这些巨头需要战略创新和针对性营销。
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New Balance has unveiled the Ellipse, a new performance running shoe that draws on the simplicity of 1980s running culture. The design aims to help runners 'lose track of time' amid modern distractions like wearables. Longtime collaborator Action Bronson features in an 80s-style news report for the launch.
韩国领先时尚平台 Musinsa 已正式参与争夺高端跑鞋品牌 Hoka 在韩国家居代理权的竞争。该品牌正迅速走红，此举使 Musinsa 对抗大型时尚集团成为意外竞争者。
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Bulgarian designer Kiko Kostadinov has partnered with Asics to introduce the Ilargi FF, a new running shoe featuring a Tabi-inspired split toe. The sneaker debuts in two colorways and incorporates high-fashion elements into Asics' lightweight runner design. Release is scheduled for March 7, 2026.
March 2026 features a packed lineup of sneaker drops from brands including Nike, Jordan Brand, Adidas, and New Balance. Highlights include returns of classic models like the Nike Air Max 95 Neon and Virgil Abloh’s Air Jordan 1 High Alaska, alongside debuts from collaborations such as Thom Browne with Asics. The month offers a mix of retros, team-themed colorways, and innovative designs.
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Studio Hagel has unveiled a new collaboration with Asics featuring the NeoTide silhouette, inspired by hiking footwear. The design includes earthy colorways and outdoor-themed elements. The shoes are set to launch in March.
Ronnie Fieg has unveiled two new performance running sneakers, the K-Tech 1 and K-Tech 2, developed in collaboration with Swiss brand On under Kith's K-Tech line. The models feature a custom CloudTech tooling system and are set for a 2026 debut. This marks Kith's deeper entry into technical running footwear design.
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不到一年，VIVAIA在大马尼拉地区开设多家门店，从2025年1月Power Plant Mall的快闪店起步。CEO Eira Peña将成功归因于对舒适可持续鞋款的需求，这些鞋款深受菲律宾女性欢迎。该品牌使用回收材料，提供品质与风格。