Portuguese olive oil brand Andorinha, from Grupo Sovena, has signed a licensing agreement with BBC Studios to launch products featuring the children's animated series Bluey on their labels. The deal also covers Oliveira da Serra, sold in Portugal. The products will be available in the second half of 2026.
Andorinha announced a deal with BBC Studios to feature the award-winning animated series Bluey on a new line of olive oils. The labels will be showcased at the Apas trade fair in São Paulo from May 18 to 21.
The project marks Grupo Sovena's 70 years of operations. Andorinha, with nearly 100 years of history, is produced in Alentejo and holds about 25% of the Brazilian olive oil market.
BBC Studios serves as the commercial licensing arm of the British public broadcaster BBC. Bluey, an Australian series, follows a blue heeler puppy, her family, and little sister Bingo, focusing on family dynamics for young audiences.
