Ichibanya, headquartered in Ichinomiya, Aichi Prefecture, aims to launch a full-scale expansion of its Curry House CoCo Ichibanya, or CoCo Ichi, restaurant network across India. The company currently operates two outlets there, including one in New Delhi, five years after opening its first restaurant in the birthplace of curry. Although the chain initially struggled with low name recognition in the Indian market, its curry dishes have gradually gained popularity as a form of Japanese cuisine.
Ichibanya, the operator of the Japanese curry restaurant chain Curry House CoCo Ichibanya, known as CoCo Ichi, is setting its sights on a major expansion in India. Headquartered in Ichinomiya, Aichi Prefecture, the company opened its first outlet in the country five years ago and now runs two locations, one of which is in New Delhi.
Despite initial challenges with low brand recognition in the Indian market, CoCo Ichi's curry dishes have slowly built a following, positioning the chain as a representative of Japanese cuisine. The expansion plans signal a strategic push to grow the network further in a nation renowned as the birthplace of curry.
This move highlights the growing global appeal of Japanese food adaptations, with the company focusing on tailoring its offerings to India's diverse culinary landscape.