The German Football Association has unveiled its new home jersey for the 2026 World Cup. It features black-red-gold stripes forming a diamond on the chest, reminiscent of the 1990s. The presentation stirs emotions, much like past jerseys in the national team's history.
On Wednesday, the German Football Association (DFB) presented its new home jersey for the 2026 World Cup, even before the national team has qualified. The design includes black-red-gold stripes that form the characteristic diamond on the chest, reminiscent of the 1990s jerseys. A style critique is available under the title 'Dresscode für Deutschland'.
Football jerseys often evoke strong emotions, tied to triumphs or failures. The 1990 World Cup home jersey became iconic due to Andi Brehme's decisive penalty in the final against Argentina, leading to the World Cup title. The DFB attempted to replicate this style in 2018 but failed with an early group stage exit.
In contrast, the 2014 World Cup jersey symbolized success: Although the away kit was worn in the semi-final against Brazil, it marked the 7-1 victory as the highest semi-final win in World Cup history. Miroslav Klose set a World Cup goal record with his 2-0 strike.
Similar controversy arose over the pink-lilac away jersey for Euro 2024, aimed at appealing to young fans and sparking debate. It was viewed as a symbol of diversity or pandering to the 'woke' zeitgeist. Branding expert Marcel Loko called it 'a trendy decision that is too little timeless.' Yet, it was a sales hit: Adidas spokesman Oliver Brügge stated: 'The pink jersey is the best-selling away kit in the history of all DFB jerseys.' The new retro home jersey could become another bestseller.