Sony has introduced two new RGB LED televisions, the Bravia 9 II and Bravia 7 II, which use proprietary backlighting for improved color performance.
The Bravia 9 II and Bravia 7 II feature Sony's RGB Backlight Master Drive Pro technology. This system controls individual red, green and blue LEDs to deliver what the company describes as the largest color volume in its TV history and better off-axis viewing.
Tech enthusiasts and analysts on X express excitement about Sony's True RGB LED tech in the Bravia 9 II and 7 II, highlighting improved color volume, brightness up to 4000 nits, and glare reduction. Some note drawbacks like only two HDMI 2.1 ports and suggest waiting for price drops, while comparisons to OLED models are shared.
First look at Sony's new 'True RGB' TV models, Bravia 9 II and Bravia 7 II, which were launched today in sizes up to 115 inches. With 4000 nits, RGB LED also promises better color, but there are still only two HDMI 2.1 ports.
— FlatpanelsHD (@Flatpanels) 27 ሜይ 2026
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Sony introduces the 2026 Bravia TV lineup, featuring its "True RGB" technology.
— Alvin (@sondesix) 27 ሜይ 2026
The Bravia 9 II even goes up to 115" in size now.
Bravia 9 II:
✅ RGB LEDs are controlled independently, with RGB Backlight Master Drive Pro
✅ Sony's largest colour volume ever on a home TV
✅… pic.twitter.com/CB4pvSd4p3
Timestamped: Sony Bravia 9 II vs Bravia 9 vs Bravia 8ii side by side! Best RGB TV vs Best OLED TVhttps://t.co/OifYfbiS1G
— Stop the FOMO (@FomoReviews) 27 ሜይ 2026
🚨 Sony Officially Introduces BRAVIA 9 II, BRAVIA 7 II True RGB TVs and BRAVIA Theater Trio
— INSIDER SONY (@INSIDERSONY) 27 ሜይ 2026
Sony has unveiled its new 2026 True RGB LED TV lineup along with a dedicated premium wireless theater system. The BRAVIA 9 II serves as the flagship, while the BRAVIA 7 II offers True RGB… https://t.co/MQKX59jHhL pic.twitter.com/TDsHNGzd90
I got to see the Bravia 7 II and the 9 II and they are just mind-blowing. Impossibly bright while still maintaining color accuracy - amazing! I will be shocked if Sony doesn't win King of TV for an EIGHTH year in a row now. Natural, accurate colors that no one else can yet match.
— Michael Beckerman (@MMBeckerman) 27 ሜይ 2026
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Following its CES 2026 unveiling of the flagship X11L SQD-Mini LED series, TCL released the QM8L super quantum dot mini-LED TV with up to 6,000 nits peak brightness and 4,000 local dimming zones. The QM7L is available for preorder starting at $1,200, and the premium RM9L RGB-mini LED TV starts at $8,000. These build on prior models like the QM8K with enhanced color and contrast.
LG has launched its first Micro RGB TV range, the MRGB95 series, featuring screens up to 100 inches and support for over a billion colors. Available in 75-inch, 86-inch, and 100-inch models, the TVs use a backlight of miniature red, green, and blue LEDs for enhanced color reproduction. Pre-orders are open now, with shipments expected in May.
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Samsung has launched four new TV models for 2026, including the QLED QN80H and QN70H, and Mini LED M80H and M70H, available in sizes from 43 to 100 inches starting at $350. These TVs feature a specialized AI Soccer Mode designed for a stadium-like viewing experience ahead of the World Cup. Prices range up to $5,500 for the largest models.
MSI has developed a 31.5-inch OLED gaming monitor that switches between three resolution and refresh rate combinations. The MPG OLED 322URDX36 offers 4K at 360Hz, 2K at 520Hz, or FHD at 680Hz.
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Amazon has begun pre-orders for its new Fire TV Stick HD streaming device and Ember Artline televisions, both featuring updated designs and features. The $35 Stick HD is 30 percent narrower and powers directly from a TV's USB port, while the art-display TVs start at $900. Shipping begins later this month in select countries.