Sony has introduced two new RGB LED televisions, the Bravia 9 II and Bravia 7 II, which use proprietary backlighting for improved color performance.
The Bravia 9 II and Bravia 7 II feature Sony's RGB Backlight Master Drive Pro technology. This system controls individual red, green and blue LEDs to deliver what the company describes as the largest color volume in its TV history and better off-axis viewing.
Tech enthusiasts and analysts on X express excitement about Sony's True RGB LED tech in the Bravia 9 II and 7 II, highlighting improved color volume, brightness up to 4000 nits, and glare reduction. Some note drawbacks like only two HDMI 2.1 ports and suggest waiting for price drops, while comparisons to OLED models are shared.
First look at Sony's new 'True RGB' TV models, Bravia 9 II and Bravia 7 II, which were launched today in sizes up to 115 inches. With 4000 nits, RGB LED also promises better color, but there are still only two HDMI 2.1 ports.
— FlatpanelsHD (@Flatpanels) 27 Ẹ̀bi 2026
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Sony introduces the 2026 Bravia TV lineup, featuring its "True RGB" technology.
— Alvin (@sondesix) 27 Ẹ̀bi 2026
The Bravia 9 II even goes up to 115" in size now.
Bravia 9 II:
✅ RGB LEDs are controlled independently, with RGB Backlight Master Drive Pro
✅ Sony's largest colour volume ever on a home TV
✅… pic.twitter.com/CB4pvSd4p3
Timestamped: Sony Bravia 9 II vs Bravia 9 vs Bravia 8ii side by side! Best RGB TV vs Best OLED TVhttps://t.co/OifYfbiS1G
— Stop the FOMO (@FomoReviews) 27 Ẹ̀bi 2026
🚨 Sony Officially Introduces BRAVIA 9 II, BRAVIA 7 II True RGB TVs and BRAVIA Theater Trio
— INSIDER SONY (@INSIDERSONY) 27 Ẹ̀bi 2026
Sony has unveiled its new 2026 True RGB LED TV lineup along with a dedicated premium wireless theater system. The BRAVIA 9 II serves as the flagship, while the BRAVIA 7 II offers True RGB… https://t.co/MQKX59jHhL pic.twitter.com/TDsHNGzd90
I got to see the Bravia 7 II and the 9 II and they are just mind-blowing. Impossibly bright while still maintaining color accuracy - amazing! I will be shocked if Sony doesn't win King of TV for an EIGHTH year in a row now. Natural, accurate colors that no one else can yet match.
— Michael Beckerman (@MMBeckerman) 27 Ẹ̀bi 2026
A recent episode of the Engadget Podcast explored current television technology choices.
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