Toyota's affiliate buyout draws activist investor fight

Toyota's plan to take its affiliate Toyota Industries private has ignited a clash with activist investors. The initial bid announced in June was sweetened this month by 15% to ¥18,800 per share, but U.S.-based Elliott Investment Management criticizes it as undervaluing the company significantly.

Toyota's bid to privatize its affiliate Toyota Industries, known as TICO, started as an unremarkable deal but has evolved into a battleground between activist investors pushing for maximum shareholder value and Japan's corporate culture that emphasizes stakeholder harmony over returns.

In June, Toyota launched an initial offer of ¥16,300 per share. Leading the opposition, U.S.-based Elliott Investment Management, which owns 6.7% of TICO, has demanded a higher price. This month, Toyota raised the bid by 15% to ¥18,800 per share, valuing the deal at around $27.8 billion, yet Elliott argues this undervalues TICO by nearly 40%—or more as a standalone entity.

Elliott has slammed the offer as opaque and failing basic governance standards. This dispute serves as a test case for dealmaking in Japan, highlighting tensions between traditional practices and global activist pressures. Since the announcement, Elliott has spearheaded the campaign for better terms.

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Illustration of Toyota chairman Akio Toyoda in MAGA hat at Japanese NASCAR event, linked to $912M US investment announcement.
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Toyota chairman Akio Toyoda wears MAGA hat at NASCAR-themed event in Japan; days later Toyota details $912 million U.S. investment

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Akio Toyoda, Toyota’s chairman, appeared at a U.S.-themed NASCAR exhibition at Fuji Speedway wearing a red “Make America Great Again” hat and a Trump–Vance shirt. The appearance came two days before Toyota announced a $912 million plan to expand hybrid production at five U.S. plants, as Toyoda stressed that any tariff policies should ultimately benefit customers.

U.S. activist fund Elliott Investment Management has opposed the proposed ¥6.1 trillion ($39 billion) privatization of Toyota Industries, urging other minority shareholders to resist the bid. The fund argues the company could achieve greater value on its own. Toyota Group's revised offer stands at ¥18,800 per share, while Elliott values it at ¥26,000 per share intrinsically.

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The Toyota group has sweetened its bid to privatize key unit Toyota Industries amid pressure from minority shareholders, but shares have already surpassed the revised offer, signaling ongoing investor discontent. The proposal was raised to ¥18,800 per share, a 15% increase, yet the stock climbed as much as 5.9% to ¥19,095 in Tokyo trading on Thursday. This suggests demands for a higher premium persist.

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