BTS performing at their Arirang comeback concert, topping Netflix non-English TV chart with 18.4 million views.
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BTS 'Arirang' comeback concert amasses 18.4 million Netflix views, tops non-English TV chart

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The livestream of K-pop group BTS's comeback concert 'BTS the Comeback Live: Arirang' drew 18.4 million views on Netflix, topping the streamer's weekly non-English series chart with 13.1 million views.

BTS delivered the television debut of their new song 'Swim' from the Guggenheim Museum during an appearance on The Tonight Show Starring Jimmy Fallon. The group also sat for an interview with host Jimmy Fallon, discussing their album Arirang and life after military service. The performance featured the seven members spread across different levels of the iconic New York museum before uniting on a ground-floor stage.

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Following last week's trailer, BTS released an additional sneak peek on March 25 for its Netflix documentary 'BTS: The Return,' offering behind-the-scenes looks at the 'Arirang' album cover shoot and member interviews ahead of the March 27 premiere.

BTS's fifth studio album 'Arirang', released March 20, topped Melon's Top 100 with lead track 'Swim' and sold over 4 million copies on day one. As the group prepares for their first full-group concert since military service at Gwanghwamun Square on March 21—announced last month with elaborate procession and production details—leader RM will limit choreography due to an ankle ligament injury from rehearsals. The free one-hour show admits 22,000 ticket holders but expects 260,000 in the area, with live Netflix streaming and bolstered security.

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As preparations ramp up for BTS's long-awaited full-group concert at Seoul's Gwanghwamun Square on March 21—detailed in earlier coverage—the group has revealed details of its fifth studio album 'ARIRANG', releasing March 20. The free Netflix-streamed event is expected to draw 260,000 fans, with enhanced security and cybersecurity measures in place.

Streaming services roll out fresh content this week, highlighted by BTS's first full album since military service and a new Peaky Blinders film. Other arrivals feature series with Elisabeth Moss and Kerry Washington, plus music from Luke Combs. Releases span Netflix, Apple TV, Hulu and more, starting March 20.

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BTS has partnered with MU:DS, the merchandise brand of the National Museum Foundation of Korea, to release an exclusive collection tied to their fifth studio album, ARIRANG. The capsule features apparel, accessories, and collectibles that blend traditional Korean aesthetics with contemporary pop culture. Pre-orders begin March 12 via Weverse Shop, with pop-up events in Seoul starting March 20.

 

 

 

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