Demna's emotional Gucci Primavera runway at Milan Fashion Week 2026, with Kate Moss modeling amid Roman statues and front-row celebrities Demi Moore and Paris Hilton.
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Demna unveils emotional Gucci fall 2026 collection in Milan

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Demna Gvasalia presented his first runway show for Gucci on February 27, 2026, at Milan Fashion Week, blending the brand's heritage with sensual, body-conscious designs inspired by Tom Ford's era and Sandro Botticelli's Primavera. The collection, titled Primavera, featured a diverse cast of models including Kate Moss and emerging digital influencers, set against a museum-like backdrop with Roman statue replicas. Front-row celebrities like Demi Moore and Paris Hilton witnessed looks emphasizing emotion over intellect, with some pieces available for immediate purchase.

Playboi Carti turned up at the GucciCore Fashion Show in New York City with model Ashley Ilene on May 17, leaving fans buzzing about his status with Gio Ramos.

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A star-studded after-party took place at a temporary Gucci mansion in New York following the brand's Resort 2027 show. Celebrities including Mariah Carey, Paris Hilton, and Tom Brady attended the event on Saturday night.

Demna made his highly anticipated debut as Gucci's creative director with the FW26 collection, emphasizing a blend of heritage and modern fashion. The runway presentation featured sensual minimalism and wearable designs, drawing on Tom Ford's sexy era while honoring Florentine luxury. Iconic models walked alongside emerging talents in a dramatic setting inspired by Roman antiquity.

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Ashton Kutcher has spilled on a shocking early career setback: getting axed from a Gucci campaign for being 'too fat' at 178 pounds. The actor shared the story from his modeling days in a recent Entertainment Tonight interview. It happened when he was just 19, during a shoot in Italy.

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