Gucci
Demna unveils emotional Gucci fall 2026 collection in Milan
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Demna Gvasalia presented his first runway show for Gucci on February 27, 2026, at Milan Fashion Week, blending the brand's heritage with sensual, body-conscious designs inspired by Tom Ford's era and Sandro Botticelli's Primavera. The collection, titled Primavera, featured a diverse cast of models including Kate Moss and emerging digital influencers, set against a museum-like backdrop with Roman statue replicas. Front-row celebrities like Demi Moore and Paris Hilton witnessed looks emphasizing emotion over intellect, with some pieces available for immediate purchase.
Influencer Quenlin Blackwell has shared the eclectic assortment inside her Gucci Giglio bag, describing it as carrying the entire city. The bag includes snacks, gadgets, and personal care items suited to her fast-paced lifestyle. She highlighted surprises like a hot pickle and an Aztec death whistle.
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Demna made his highly anticipated debut as Gucci's creative director with the FW26 collection, emphasizing a blend of heritage and modern fashion. The runway presentation featured sensual minimalism and wearable designs, drawing on Tom Ford's sexy era while honoring Florentine luxury. Iconic models walked alongside emerging talents in a dramatic setting inspired by Roman antiquity.