Gucci
Demna unveils emotional Gucci fall 2026 collection in Milan
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Demna Gvasalia presented his first runway show for Gucci on February 27, 2026, at Milan Fashion Week, blending the brand's heritage with sensual, body-conscious designs inspired by Tom Ford's era and Sandro Botticelli's Primavera. The collection, titled Primavera, featured a diverse cast of models including Kate Moss and emerging digital influencers, set against a museum-like backdrop with Roman statue replicas. Front-row celebrities like Demi Moore and Paris Hilton witnessed looks emphasizing emotion over intellect, with some pieces available for immediate purchase.
Alpine has announced that Gucci will serve as its title sponsor starting in 2027. The team will compete as Gucci Racing Alpine after its current agreement with BWT ends.
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Playboi Carti turned up at the GucciCore Fashion Show in New York City with model Ashley Ilene on May 17, leaving fans buzzing about his status with Gio Ramos.