Superstar
Adidas Originals unveils Superstar campaign starring Samuel L. Jackson
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Adidas Originals has launched its Spring 2026 Superstar campaign, featuring Samuel L. Jackson navigating a surreal 'Hotel Superstar' in search of his sneakers. The cinematic spot, directed by Thibaut Grevet, includes celebrities like Kendall Jenner, JENNIE, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones, and Olivia Dean. The campaign highlights the shoe's enduring cultural legacy across music, fashion, sport, and art.
New York-based designer Willy Chavarria has reunited with adidas Originals for a new take on the iconic Superstar sneaker. The collaboration features a three-dimensional rose on the toe cap of a Core Black model. Described as romantic and loaded with meaning, the design blends toughness with tenderness.
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Designer Willy Chavarria and adidas Originals have revealed their SS26 collaboration, the “Love Prevails” collection, centered on the iconic Superstar shoe. The line blends utilitarian streetwear with romantic embroidery and drops on April 18. It pays tribute to community resilience amid challenges.