Superstar
Adidas Originals unveils Superstar campaign starring Samuel L. Jackson
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Adidas Originals has launched its Spring 2026 Superstar campaign, featuring Samuel L. Jackson navigating a surreal 'Hotel Superstar' in search of his sneakers. The cinematic spot, directed by Thibaut Grevet, includes celebrities like Kendall Jenner, JENNIE, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones, and Olivia Dean. The campaign highlights the shoe's enduring cultural legacy across music, fashion, sport, and art.
Adidas has introduced the Superstar Stack, a larger version of its classic sneaker with added height and luxury materials.
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Adidas has introduced the Adimule Superstar, a Birkenstock-inspired clog that merges the comfort of the original Adimule with Superstar styling. The design includes suede uppers, cork soles, studded details, and the brand's signature shell toe. It is expected to launch on the Adidas website later this year.