The 68th edition of the Feria de Cali has had a positive impact on the city's tourism and economy, with a 87% hotel occupancy rate, the highest in ten years. Officials and participants highlight its role in economic reactivation and opportunities for entrepreneurs. International tourists praise the event's safety and welcoming atmosphere.
The Feria de Cali in its 68th edition has left a positive balance in the city's tourism and economic sectors. According to María Fernanda Campuzano, District Tourism Secretary, the event recorded a 87% hotel occupancy rate, the highest in the last ten years. This figure signals significant movement in the local economy, with the tourism sector receiving around 2.5 million dollars thanks to the fair.
The event not only boosted tourism but also strengthened local commerce and created opportunities for entrepreneurs. Local entrepreneur Dora Milena Vergara shared that the fair allowed her to generate employment, promote her business, and open a new location. "We have been able to generate employment, make our business known, and it even gave us the necessary push to open a new location," she stated.
National and international tourists highlighted the safety and atmosphere of the event. Marcial Lamarche, a visitor from the Dominican Republic who traveled with his family, expressed: "We have enjoyed the warmth of the people and the chatty locals who keep us updated on everything spectacular happening here." Safety was a recurring theme in attendees' comments.
Invited artists also praised the fair. Singer Kim de los Santos, of Puerto Rican origin, said: "For us Puerto Ricans, it's a great honor to be at the Feria, the world's largest salsa event." Organizers emphasize that the event promotes culture, tourism, entrepreneurship, and coexistence, positioning Cali as an inclusive and safe international destination.
