Nancy Glass adapts podcasts into true-crime docuseries

Nancy Glass, through her Glass Entertainment Group, has successfully transformed several podcasts into television docuseries since launching her podcast business in 2021. Titles like Betrayal and Burden of Guilt have been adapted for networks including ABC News Studios and Paramount+. The company reports over 150 million downloads across its 12 podcast series in the last five years.

Glass Entertainment Group, led by Nancy Glass and known for the Netflix documentary Bitconned, entered the podcast space in 2021. The company has since produced a dozen audio series, with several adapted into true-crime television formats.

The podcast Betrayal has run for five seasons. Its first season covers Jenifer Faison’s marriage to Spencer Herron, a respected educator who was revealed as a sexual predator. Season two focuses on Ashley Lytton’s pursuit of justice against a predator close to home, while season three details Stacey Rutherford’s discovery of her husband Dr. Justin Rutherford’s dark secrets. Glass and ABC News Studios adapted three Betrayal stories into docuseries: Betrayal: The Perfect Husband, Betrayal: A Father’s Secret, and Betrayal: Under His Eye.

Paramount+ turned Burden of Guilt into a three-part series with See It Now Studios, following a woman’s investigation into the death of her four-month-old baby brother. E! adapted Curse of America’s Next Top Model into Dirty Rotten Scandals: America’s Next Top Model, which includes allegations about the Tyra Banks-hosted reality series.

Glass is currently pitching three new projects to streamers: Love Trapped, an investigative series hosted by Stephani Young featuring Clayton Echard from season 18 of The Bachelorette and season 26 of The Bachelor; it launched last month as a ten-part audio series about a bogus paternity situation. The Crimes of Margo Freshwater recounts an 18-year-old’s involvement in a two-week crime spree with an older man, leading to a 99-year murder sentence, followed by her prison escape and disappearance for three decades. A second season of Burden of Guilt is also in development.

“Podcasting has been enormously valuable for us and has played a meaningful role in the growth of our company,” Glass told Deadline. “The success of the podcasts has also given us a powerful incubator for television.” The division originated from Glass’s radio background; she approached her business office team, now including host Andrea Gunning and strategist Ben Fetterman, to build the podcasts in-house.

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