Nintendo has indicated that the Switch 2 will not see a price hike in the near term, maintaining its $450 price point amid rising material costs. President Shuntaro Furukawa stated during the company's latest earnings briefing that profitability levels can be sustained through mass production efficiencies, barring significant external changes like new tariffs. The console has already sold over 10 million units in its first four months, marking it as Nintendo's fastest-selling platform.
Earnings Briefing Insights
During Nintendo's Q3 fiscal year 2025 earnings report on November 7, 2025, President Shuntaro Furukawa addressed concerns about the Switch 2's pricing. He emphasized the company's confidence in upholding current profitability without adjustments. "We believe that we'll be able to maintain the current level of profitability for hardware for the time being unless there are significant changes in external factors, such as a shift in tariff assumptions, or other unexpected events," Furukawa told investors.
Furukawa noted that while material costs are rising, ongoing mass production efforts could offset these increases. "Therefore, currently we do not expect the recent rise in material costs to greatly impact profitability. We will continue our efforts to maintain the same level of profitability as we currently have," he added. This stance comes after Nintendo raised the price of the original Switch earlier in 2025 and issued warnings about potential Switch 2 adjustments.
Market Context and Sales Performance
The Switch 2 launched at $450, a figure positioned between analyst predictions of $400 and $500, potentially including a buffer for tariffs on manufacturing in countries like Vietnam. Unlike the PS5 and Xbox Series X|S, which saw U.S. price increases this year partly due to tariff plans, the Switch 2 has remained stable. Nintendo's ample stock production has also prevented scalping issues seen with prior console launches.
Sales have exceeded 10 million units in four months, surpassing previous Nintendo records. The original Switch, with over 154 million units sold, continues to be manufactured as demand persists, and no price drops are anticipated for either model given strong performance. This positions the Switch 2 to potentially outpace its predecessor during the holiday season, with Nintendo revising projections upward to 19 million units by March 2026.