During his NBA broadcasting debut in the Golden State Warriors' narrow loss to the LA Clippers, coach Steve Kerr was ejected late in the fourth quarter after arguing with officials, including over a shooting foul on Steph Curry. Snoop Dogg, in the NBC/Peacock booth with Terry Gannon and Reggie Miller, delivered energetic, comedic commentary that became a fan favorite.
The incident occurred with under eight minutes left when Kerr contested calls, prompting Gary Payton II and an assistant coach to hold him back. Officials promptly ejected him.
Snoop turned the tension into entertainment, exclaiming: “Uh-oh, Steve gonna get thrown out. Get him out of there! Get him out of there! Back him up, back him up GP. Steve ready to fire on ‘em. Steve banging Inglewood right now. Inglewood! Get him Steve, you in Inglewood, Steve.”
Despite the Warriors' defeat, Snoop's moment dominated social media buzz. NBA fans hailed it as an early 2026 highlight, showcasing his rising role in sports media.