Warner Bros. and DC Studios have assembled more than 80 promotional partners for the upcoming Supergirl movie, delivering over $100 million in media value.
The campaign, described as the largest ever for a DC Studios film, includes brands such as Kentucky Fried Chicken, Waymo, Samsung, Ulta Beauty, and American Airlines. Partners span 65 international deals and 14 North American ones, with four holding global reach.
KFC leads as the biggest sponsor with a 360-degree effort featuring themed meals, collectible buckets, and keychains tied to characters including Krypto. Waymo is wrapping vehicles in major markets and sponsoring the Brooklyn premiere.
Ulta Beauty is promoting three signature looks under the "Rebel Summer" theme, while Samsung is rolling out promotions across 80 markets and 6,500 stores. The movie is scheduled to open in theaters this Friday with an expected domestic debut of $50 million to $55 million.
Warner Bros. executives Dana Nussbaum and Julie Moore emphasized audience-focused strategies that aim to drive new customers for returning and first-time partners alike.
