The Beatles and Apple Corps Ltd. will officially recognize Global Beatles Day on June 25 with the release of a colorized version of their 1967 performance of
The announcement comes from Apple Corps, the company founded by the band. It marks the first official recognition of the fan-led initiative that began in 2009. The performance was originally broadcast live on June 25, 1967, from Abbey Road Studios in London as part of the BBC's Our World program. It reached an estimated 400 million viewers worldwide. Apple Corps CEO Tom Greene wrote to fan Faith Cohen, who started the campaign, praising the day’s message.
