Financial education
Mastercard and Mis Propias Finanzas have announced an alliance to boost financial education in Colombia, starting with a podcast episode on March 28. Federico Martínez, Mastercard's regional president, will be the special guest.
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Midatacrédito revealed that queries about credit scores and histories lead financial education questions on its digital channels, handled by EVA, its virtual assistant. This interest signals a cultural shift in perceiving control over credit information for decision-making. The tool receives up to 400,000 monthly interactions and encourages responsible habits.