All Points East has announced a sponsorship deal with Victoria Park Football Club. The music festival, based in the East London park since 2018, will feature on the non-league club's shirts for the forthcoming season.
The partnership links the festival with the community club also based in Victoria Park. Club captain Matty Walsh said pre-season training takes place twice a week in the park, often with festival stages as a backdrop.
Walsh added that the sponsorship provides much needed new kits and reflects the strong local ties, with many squad members attending the event each year.
All Points East runs from August 21 to 30, featuring headliners including Jorja Smith, Lorde, Deftones, Tyler, the Creator and Twenty One Pilots.