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Ormax Media executives launching Ormax Trac20, an IPL 2026 ad effectiveness tracker, with dashboard visuals on screen amid cricket-themed graphics.
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Ormax Media launches ad effectiveness tracker for IPL 2026

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Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.

Ford has appointed a winner from the LPGA Tour as its global ambassador. The announcement was made on March 12, 2026. It precedes the first "Power Her Drive" event scheduled for March 24 in Phoenix.

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Blokotech, a provider of iGaming software solutions, has completed its Gold Plus Sponsor portfolio for the inaugural Bloko Padel Tour 2026. The lineup includes Clutch, Felina, Scoreconnect, The Power Plugin, and Belatra Games as the most recent addition. The tour, launched in collaboration with SiGMA, aims to blend sport, networking, and the global iGaming community across international locations.

Bank Jakarta has officially partnered with the basketball club Pelita Jaya for sponsorship in the 2026 Indonesian Basketball League (IBL) season. The collaboration targets young generations and urban communities to strengthen branding and financial literacy. The launch event took place on February 12, 2026, in South Jakarta.

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Red Hat has announced that sponsorship opportunities remain available for the RHSummit 2026 event. The company encourages potential sponsors to act quickly to connect with leading figures in technology. Details are accessible via the official sponsorship prospectus.

Jade’s Wok, alongside Pinnacle Business Services and Cubs in Action International, is sponsoring the 2026 National Under-14 Rapid Chess Championship in Guyana. The event, set for February 7 at School of the Nations, will feature over 50 young players competing in open and girls categories. With last year’s champions aged out, new talents are poised to claim the titles.

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Palmeiras announced on Monday (2) the termination of its sponsorship contract with Fictor, its second-largest sponsor, due to non-payment and the company's judicial recovery request involving a R$ 4.2 billion debt. The club is owed R$ 2.6 million in the recovery process. Fictor, which attempted to acquire Banco Master in November 2025, blames its troubles on the scandal from the bank's liquidation.

 

 

 

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