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Ormax Media executives launching Ormax Trac20, an IPL 2026 ad effectiveness tracker, with dashboard visuals on screen amid cricket-themed graphics.
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Ormax Media launches ad effectiveness tracker for IPL 2026

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Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.

All Points East has announced a sponsorship deal with Victoria Park Football Club. The music festival, based in the East London park since 2018, will feature on the non-league club's shirts for the forthcoming season.

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Svenska Skidförbundet and Svenska Spel have agreed to extend their partnership through 2032 in what is described as the largest investment ever in Swedish ski and snowboard sports.

Belatra Games, an online slots developer, has become the Gold Plus Sponsor for the inaugural Bloko Padel Tour in 2026. The tour aims to unite the global iGaming community through padel competitions in four international locations. This partnership highlights Belatra's focus on Latin America and industry networking.

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Mohab, a new company specializing in overland adventure gear, has announced its sponsorship of Overland Expo SoCal 2026. This partnership highlights the growing interest in outdoor adventure equipment.

2026 제네시스 인비테이셔널은 2월 19일 캘리포니아 파시픽 팔리세이즈의 리비에라 컨트리 클럽에서 시작되며, PGA 투어 시그니처 이벤트로서 토너먼트의 100주년을 기념한다. 타이거 우즈가 호스트를 맡은 이 이벤트는 스코티 셰플러와 로리 매킬로이를 필두로 한 세계적 필드를 자랑하며, 제네시스는 2030년까지 타이틀 스폰서를 지속한다. 강화된 팬 경험과 커뮤니티 회복 이니셔티브가 토너먼트의 고급스러운 위상을 강조한다.

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Bank Jakarta has officially partnered with the basketball club Pelita Jaya for sponsorship in the 2026 Indonesian Basketball League (IBL) season. The collaboration targets young generations and urban communities to strengthen branding and financial literacy. The launch event took place on February 12, 2026, in South Jakarta.

 

 

 

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