Sponsorship
Ormax Media launches ad effectiveness tracker for IPL 2026
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Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.
All Points East has announced a sponsorship deal with Victoria Park Football Club. The music festival, based in the East London park since 2018, will feature on the non-league club's shirts for the forthcoming season.
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Svenska Skidförbundet and Svenska Spel have agreed to extend their partnership through 2032 in what is described as the largest investment ever in Swedish ski and snowboard sports.
Belatra Games, an online slots developer, has become the Gold Plus Sponsor for the inaugural Bloko Padel Tour in 2026. The tour aims to unite the global iGaming community through padel competitions in four international locations. This partnership highlights Belatra's focus on Latin America and industry networking.
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Mohab, a new company specializing in overland adventure gear, has announced its sponsorship of Overland Expo SoCal 2026. This partnership highlights the growing interest in outdoor adventure equipment.
The 2026 Genesis Invitational begins on February 19 at The Riviera Country Club in Pacific Palisades, California, marking the tournament's 100th anniversary as a PGA Tour Signature Event. Hosted by Tiger Woods, the event features a world-class field headlined by Scottie Scheffler and Rory McIlroy, with Genesis continuing as title sponsor through 2030. Enhanced fan experiences and community recovery initiatives underscore the tournament's elevated presence.
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Bank Jakarta has officially partnered with the basketball club Pelita Jaya for sponsorship in the 2026 Indonesian Basketball League (IBL) season. The collaboration targets young generations and urban communities to strengthen branding and financial literacy. The launch event took place on February 12, 2026, in South Jakarta.
Robbie Williams seals two-year Port Vale shirt deal
May 27, 2026 18:55Gucci to become title partner of alpine f1 team in 2027
May 22, 2026 12:19Café Campeão to launch Flamengo uniform-inspired coffee line
April 08, 2026 21:13LIV Golf announces partnership with Novig for 2026 major
April 06, 2026 12:50Jason Day announces TIAA sponsorship ahead of Masters
February 27, 2026 12:56Equipe Saddles becomes sponsor for 2026 Pony Spring Tour
February 26, 2026 20:12Eugenie Bouchard reveals haircut mistake that cost Rolex deal
February 24, 2026 05:37Emma Raducanu signs with Uniqlo as first female global ambassador
February 19, 2026 23:17Equestic partners with Dutch Masters 2026 for dressage sponsorship
February 19, 2026 12:32Visa extends sponsorship with Red Bull F1 teams through 2030