Sponsorship
Ormax Media launches ad effectiveness tracker for IPL 2026
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Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.
LIV Golf has partnered with sports prediction market Novig for branding on player kits during the first major championship of 2026, set for April 9-12. The deal features Novig logos on the left sleeves of seven players, including major winners Jon Rahm and Dustin Johnson. Additional activations include social content and a contest with a $500,000 prize pool.
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Jason Day, the 13-time PGA Tour winner, has partnered with TIAA as the retirement planner's first Golf Ambassador. The deal was announced on Monday during Masters practice week at Augusta National. Day wore a bird-themed vest from sponsor Malbon Golf, after one planned outfit was rejected by tournament officials.
Equestic, a Dutch AI-focused equestrian technology company, has partnered with The Dutch Masters 2026 to sponsor the FEI Dressage World Cup Freestyle competition. The collaboration includes a forum on the future of coaching, emphasizing AI, performance, and horse welfare. The event will take place in ‘s-Hertogenbosch, Netherlands, from March 12 to 15.
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Visa has renewed and expanded its sponsorship deal with Oracle Red Bull Racing and Visa Cash App Racing Bulls, extending through 2030. The agreement builds on the 2024 partnership and includes support for F1 Academy and fan engagement events. This move deepens Visa's integration into the Formula 1 ecosystem.
Nutriscience Equine Supplements has announced its sponsorship of the 2026 Eventing Ireland amateur leagues, underscoring its commitment to grassroots equestrian sports. The leagues cover EI110, EI100, and EI90 amateur classes, starting on March 8 at Barnadown, Co Wexford.
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Aston Martin has announced a multi-year partnership with Swiss watchmaker Breitling, naming it the team's official timepiece provider. To celebrate, the duo unveiled a limited-edition Navitimer B01 Chronograph 43 featuring the team's racing green accents. The collaboration highlights shared values in precision and performance.
Uniqlo becomes Dodger Stadium's official field partner
March 12, 2026 03:43Ford enlists LPGA Tour winner as global ambassador
March 06, 2026 22:44Blokotech finalises gold plus sponsor portfolio for Bloko Padel Tour 2026
March 05, 2026 06:43Belatra Games named gold plus sponsor of Bloko Padel Tour 2026
March 02, 2026 10:45Mohab sponsors Overland Expo SoCal 2026
February 18, 2026 08:452026 genesis invitational returns to riviera for centennial celebration
February 13, 2026 01:20Bank Jakarta partners with Pelita Jaya for IBL 2026 sponsorship
February 11, 2026 15:02Red Hat announces open sponsorships for 2026 summit
February 09, 2026 11:10NE10 basketball championships add title sponsor and linear TV coverage
February 07, 2026 08:51Al-Nisf champions Egyptian Arabian horse racing tradition