Sponsorship

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Ormax Media executives launching Ormax Trac20, an IPL 2026 ad effectiveness tracker, with dashboard visuals on screen amid cricket-themed graphics.
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Ormax Media launches ad effectiveness tracker for IPL 2026

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Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.

Ten-year-old Luyanda Gumede from KwaZulu-Natal has qualified for the SA Kids Golf Junior Africa Challenge but needs sponsorship to cover costs.

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All Points East has announced a sponsorship deal with Victoria Park Football Club. The music festival, based in the East London park since 2018, will feature on the non-league club's shirts for the forthcoming season.

Blokotech, a provider of iGaming software solutions, has completed its Gold Plus Sponsor portfolio for the inaugural Bloko Padel Tour 2026. The lineup includes Clutch, Felina, Scoreconnect, The Power Plugin, and Belatra Games as the most recent addition. The tour, launched in collaboration with SiGMA, aims to blend sport, networking, and the global iGaming community across international locations.

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Belatra Games, an online slots developer, has become the Gold Plus Sponsor for the inaugural Bloko Padel Tour in 2026. The tour aims to unite the global iGaming community through padel competitions in four international locations. This partnership highlights Belatra's focus on Latin America and industry networking.

Visa has renewed and expanded its sponsorship deal with Oracle Red Bull Racing and Visa Cash App Racing Bulls, extending through 2030. The agreement builds on the 2024 partnership and includes support for F1 Academy and fan engagement events. This move deepens Visa's integration into the Formula 1 ecosystem.

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The 2026 Genesis Invitational begins on February 19 at The Riviera Country Club in Pacific Palisades, California, marking the tournament's 100th anniversary as a PGA Tour Signature Event. Hosted by Tiger Woods, the event features a world-class field headlined by Scottie Scheffler and Rory McIlroy, with Genesis continuing as title sponsor through 2030. Enhanced fan experiences and community recovery initiatives underscore the tournament's elevated presence.

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