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Ormax Media executives launching Ormax Trac20, an IPL 2026 ad effectiveness tracker, with dashboard visuals on screen amid cricket-themed graphics.
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Ormax Media launches ad effectiveness tracker for IPL 2026

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Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.

All Points East has announced a sponsorship deal with Victoria Park Football Club. The music festival, based in the East London park since 2018, will feature on the non-league club's shirts for the forthcoming season.

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Svenska Skidförbundet og Svenska Spel har blitt enige om å forlenge samarbeidet sitt ut 2032 i det som beskrives som den største investeringen noensinne i svensk ski- og snøbrettsport.

Belatra Games, an online slots developer, has become the Gold Plus Sponsor for the inaugural Bloko Padel Tour in 2026. The tour aims to unite the global iGaming community through padel competitions in four international locations. This partnership highlights Belatra's focus on Latin America and industry networking.

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Mohab, a new company specializing in overland adventure gear, has announced its sponsorship of Overland Expo SoCal 2026. This partnership highlights the growing interest in outdoor adventure equipment.

The 2026 Genesis Invitational begins on February 19 at The Riviera Country Club in Pacific Palisades, California, marking the tournament's 100th anniversary as a PGA Tour Signature Event. Hosted by Tiger Woods, the event features a world-class field headlined by Scottie Scheffler and Rory McIlroy, with Genesis continuing as title sponsor through 2030. Enhanced fan experiences and community recovery initiatives underscore the tournament's elevated presence.

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Bank Jakarta has officially partnered with the basketball club Pelita Jaya for sponsorship in the 2026 Indonesian Basketball League (IBL) season. The collaboration targets young generations and urban communities to strengthen branding and financial literacy. The launch event took place on February 12, 2026, in South Jakarta.

 

 

 

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