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Ormax Media executives launching Ormax Trac20, an IPL 2026 ad effectiveness tracker, with dashboard visuals on screen amid cricket-themed graphics.
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Ormax Media launches ad effectiveness tracker for IPL 2026

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Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.

LIV Golf has partnered with sports prediction market Novig for branding on player kits during the first major championship of 2026, set for April 9-12. The deal features Novig logos on the left sleeves of seven players, including major winners Jon Rahm and Dustin Johnson. Additional activations include social content and a contest with a $500,000 prize pool.

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Jason Day, the 13-time PGA Tour winner, has partnered with TIAA as the retirement planner's first Golf Ambassador. The deal was announced on Monday during Masters practice week at Augusta National. Day wore a bird-themed vest from sponsor Malbon Golf, after one planned outfit was rejected by tournament officials.

Equestic, a Dutch AI-focused equestrian technology company, has partnered with The Dutch Masters 2026 to sponsor the FEI Dressage World Cup Freestyle competition. The collaboration includes a forum on the future of coaching, emphasizing AI, performance, and horse welfare. The event will take place in ‘s-Hertogenbosch, Netherlands, from March 12 to 15.

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Visa ha rinnovato e ampliato il suo accordo di sponsorizzazione con Oracle Red Bull Racing e Visa Cash App Racing Bulls, prolungandolo fino al 2030. L'accordo si basa sulla partnership del 2024 e include il supporto per l'F1 Academy e eventi di engagement con i fan. Questa mossa approfondisce l'integrazione di Visa nell'ecosistema della Formula 1.

Nutriscience Equine Supplements has announced its sponsorship of the 2026 Eventing Ireland amateur leagues, underscoring its commitment to grassroots equestrian sports. The leagues cover EI110, EI100, and EI90 amateur classes, starting on March 8 at Barnadown, Co Wexford.

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Aston Martin ha annunciato una partnership pluriennale con il fabbricante di orologi svizzero Breitling, nominando il marchio fornitore ufficiale di orologi del team. Per festeggiare, i due hanno svelato un'edizione limitata del Navitimer B01 Chronograph 43 con accenti verde racing del team. La collaborazione evidenzia valori condivisi in precisione e performance.

 

 

 

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