Спонсорство

LIV Golf has partnered with sports prediction market Novig for branding on player kits during the first major championship of 2026, set for April 9-12. The deal features Novig logos on the left sleeves of seven players, including major winners Jon Rahm and Dustin Johnson. Additional activations include social content and a contest with a $500,000 prize pool.

6 апреля 2026 Сообщено ИИ

Jason Day, the 13-time PGA Tour winner, has partnered with TIAA as the retirement planner's first Golf Ambassador. The deal was announced on Monday during Masters practice week at Augusta National. Day wore a bird-themed vest from sponsor Malbon Golf, after one planned outfit was rejected by tournament officials.

Equestic, a Dutch AI-focused equestrian technology company, has partnered with The Dutch Masters 2026 to sponsor the FEI Dressage World Cup Freestyle competition. The collaboration includes a forum on the future of coaching, emphasizing AI, performance, and horse welfare. The event will take place in ‘s-Hertogenbosch, Netherlands, from March 12 to 15.

19 февраля 2026 Сообщено ИИ

Visa has renewed and expanded its sponsorship deal with Oracle Red Bull Racing and Visa Cash App Racing Bulls, extending through 2030. The agreement builds on the 2024 partnership and includes support for F1 Academy and fan engagement events. This move deepens Visa's integration into the Formula 1 ecosystem.

Nutriscience Equine Supplements has announced its sponsorship of the 2026 Eventing Ireland amateur leagues, underscoring its commitment to grassroots equestrian sports. The leagues cover EI110, EI100, and EI90 amateur classes, starting on March 8 at Barnadown, Co Wexford.

6 февраля 2026 Сообщено ИИ

Aston Martin has announced a multi-year partnership with Swiss watchmaker Breitling, naming it the team's official timepiece provider. To celebrate, the duo unveiled a limited-edition Navitimer B01 Chronograph 43 featuring the team's racing green accents. The collaboration highlights shared values in precision and performance.