Patrocínio

Ormax Media executives launching Ormax Trac20, an IPL 2026 ad effectiveness tracker, with dashboard visuals on screen amid cricket-themed graphics.

Ormax Media launches ad effectiveness tracker for IPL 2026

26 de fevereiro de 2026 Reportado por IA Imagem gerada por IA

Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.

LIV Golf announces partnership with Novig for 2026 major

LIV Golf has partnered with sports prediction market Novig for branding on player kits during the first major championship of 2026, set for April 9-12. The deal features Novig logos on the left sleeves of seven players, including major winners Jon Rahm and Dustin Johnson. Additional activations include social content and a contest with a $500,000 prize pool.

Jason Day announces TIAA sponsorship ahead of Masters

06 de abril de 2026 Reportado por IA

Jason Day, the 13-time PGA Tour winner, has partnered with TIAA as the retirement planner's first Golf Ambassador. The deal was announced on Monday during Masters practice week at Augusta National. Day wore a bird-themed vest from sponsor Malbon Golf, after one planned outfit was rejected by tournament officials.

Esportes

Equipe Saddles becomes sponsor for 2026 Pony Spring Tour

Tênis

Eugenie Bouchard revela erro de corte de cabelo que custou acordo com Rolex

Esportes

Emma Raducanu signs with Uniqlo as first female global ambassador

Equestic partners with Dutch Masters 2026 for dressage sponsorship

Equestic, a Dutch AI-focused equestrian technology company, has partnered with The Dutch Masters 2026 to sponsor the FEI Dressage World Cup Freestyle competition. The collaboration includes a forum on the future of coaching, emphasizing AI, performance, and horse welfare. The event will take place in ‘s-Hertogenbosch, Netherlands, from March 12 to 15.

Visa estende patrocínio com equipas F1 Red Bull até 2030

19 de fevereiro de 2026 Reportado por IA

A Visa renovou e ampliou o seu acordo de patrocínio com a Oracle Red Bull Racing e a Visa Cash App Racing Bulls, estendendo-o até 2030. O acordo baseia-se na parceria de 2024 e inclui apoio à F1 Academy e eventos de engagement com fãs. Esta jogada aprofunda a integração da Visa no ecossistema da Fórmula 1.

Nutriscience Equine sponsors 2026 amateur eventing leagues

Nutriscience Equine Supplements has announced its sponsorship of the 2026 Eventing Ireland amateur leagues, underscoring its commitment to grassroots equestrian sports. The leagues cover EI110, EI100, and EI90 amateur classes, starting on March 8 at Barnadown, Co Wexford.

Aston Martin contrata Breitling como parceiro oficial de relógios F1

06 de fevereiro de 2026 Reportado por IA

Aston Martin anunciou uma parceria plurianual com o relojoeiro suíço Breitling, nomeando-o fornecedor oficial de cronómetros da equipa. Para celebrar, os dois lançaram uma edição limitada do Navitimer B01 Chronograph 43 com acentos verdes de corrida da equipa. A colaboração destaca valores partilhados em precisão e desempenho.

terça-feira, 17 de março de 2026, 20:04h