Sponsor Café Campeão will launch a coffee line with Flamengo uniform-inspired packaging on Saturday.
The launch takes place before Flamengo's match against Palmeiras in the Brazilian Championship. The line features extra strong coffee in red-and-black packaging and gourmet coffee in a white version.
The sponsorship deal was closed in early May. The company did not disclose the contract value.
Campeão aims to reach about 10% of Flamengo fans. A December 2024 Datafolha survey shows 19% of Brazilian adults support the club, totaling 40.5 million people.