Café Campeão bringt Kaffee-Linie im Design der Flamengo-Trikots heraus

Der Sponsor Café Campeão bringt am Samstag eine Kaffeelinie auf den Markt, deren Verpackung von den Flamengo-Trikots inspiriert ist.

Die Produkteinführung findet vor dem Spiel von Flamengo gegen Palmeiras in der brasilianischen Meisterschaft statt. Die Produktreihe umfasst einen extra starken Kaffee in rot-schwarzer Verpackung sowie einen Gourmet-Kaffee in einer weißen Ausführung. Der Sponsoringvertrag wurde Anfang Mai abgeschlossen. Das Unternehmen machte keine Angaben zum Vertragswert. Campeão strebt an, etwa 10 % der Flamengo-Fans zu erreichen. Eine Datafolha-Umfrage vom Dezember 2024 zeigt, dass 19 % der brasilianischen Erwachsenen den Verein unterstützen, was insgesamt 40,5 Millionen Menschen entspricht.

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