Café Campeão to launch Flamengo uniform-inspired coffee line

Sponsor Café Campeão will launch a coffee line with Flamengo uniform-inspired packaging on Saturday.

The launch takes place before Flamengo's match against Palmeiras in the Brazilian Championship. The line features extra strong coffee in red-and-black packaging and gourmet coffee in a white version.

The sponsorship deal was closed in early May. The company did not disclose the contract value.

Campeão aims to reach about 10% of Flamengo fans. A December 2024 Datafolha survey shows 19% of Brazilian adults support the club, totaling 40.5 million people.

Liittyvät artikkelit

Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
AI:n luoma kuva

Brands launch ad campaigns ahead of 2026 world cup

Raportoinut AI AI:n luoma kuva

Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Flamengo and Cruzeiro meet on Wednesday, March 11, at 21:30, at Maracanã Stadium, for the 5th round of the Brazilian Championship. The match features the Cruzeiro fans' reunion with coach Leonardo Jardim, now leading Flamengo. It also highlights returns of figures like Tite and Gerson to the stadium.

Raportoinut AI

Jordan Brand has unveiled a new partnership with the Brazilian Football Confederation, introducing an away kit and streetwear collection for the 2026 World Cup. The collaboration features the Jumpman logo on Brazil's away jersey for the first time and includes performance apparel inspired by Brazilian wildlife. The collection launches on March 12, 2026, blending basketball heritage with football culture.

Cafu, Brazil's pentacampeonato captain, stated in Madrid on Monday (20th) that Brazil is ready to win the 2026 World Cup, 24 years after the last title. He praised coach Carlo Ancelotti and predicted stellar performances from Endrick and Vinícius Júnior at the tournament in the United States, Mexico, and Canada. The comments came while serving as ambassador for the Laureus Awards.

Raportoinut AI

The official Panini album for the 2026 World Cup in the United States, Mexico, and Canada went on sale in Colombia on May 1. The launch took place at Bogotá's El Campín stadium, bringing together sports and entertainment figures. This edition marks a milestone as the first held in a stadium.

Adidas and the Colombian Football Federation unveiled the new away kit for Colombia's national team for the 2026 FIFA World Cup. The design draws inspiration from the Pacific Ocean and Caribbean Sea, featuring blue tones and green details. The garment includes high-performance technology and will be available from March 20, 2026.

Tämä verkkosivusto käyttää evästeitä

Käytämme evästeitä analyysiä varten parantaaksemme sivustoamme. Lue tietosuojakäytäntömme tietosuojakäytäntö lisätietoja varten.
Hylkää