Samsung Electronics has maintained leadership in the global commercial display market for 17 straight years through 2025. Citing Omdia research, the company held 35.2% market share by units sold and achieved a record 2.5 million units.
Samsung Electronics announced on March 19 that it has held the top position in the global commercial display market for 17 consecutive years from 2009 through 2025. According to Omdia research, it captured 35.2% market share by units sold in 2025, selling a record 2.5 million units of commercial display products, excluding consumer TVs. The lineup includes smart signage and e-paper solutions. The company attributed its sustained performance to “Samsung's focus on next-generation signage that combines advanced display hardware with cloud- and artificial intelligence (AI)-based solutions in retail, corporate, education and hospitality environments.” Samsung plans to launch Samsung Spatial Signage displays this year, offering 3D content via screens just 52 millimeters thick for “immersive visual experiences.” It recently unveiled the 13-inch Samsung Color E-Paper, featuring an ultraslim 17.9-millimeter thickness and 0.9 kilogram weight. Kim Hyoung-jae, executive vice president of Samsung's visual display business, stated: “We will continue investing in displays and solutions that help our partners work more efficiently and create better experiences in any space.” Next month, the company will introduce the AI Studio app, which “enables easy, signage-ready video creation from a single product image.”
