After tracking for $66M, $10M Thursday previews, $32.5M-$33M Friday, and $75M-$80M estimates, The Devil Wears Prada 2 opened to $77 million in North America and $233 million worldwide over the weekend. The sequel ranks as the second-best global start of the year so far. Disney's $100 million production and $80 million marketing push are paying off early.
The Devil Wears Prada 2 confirmed its strong opening with $77 million domestically—surpassing the original 2006 film's $27.5 million debut—and $233 million globally. This edges out the Michael Jackson biopic Michael ($217M) but trails Universal’s The Super Mario Galaxy Movie ($372.5M). Analysts project it will exceed the first film's $326 million lifetime total by month's end. “This is a sensational opening for a comedy-drama,” said David A. Gross of FranchiseRe. “Very few dramedies do this kind of business once, let alone a second time that’s bigger.” Reviews were mixed, but audiences—76% women—awarded an A- on CinemaScore. Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci reprised their roles, with director David Frankel and screenwriter Aline Brosh McKenna returning. Set 20 years later, Hathaway’s Andy Sachs rejoins Runway as features editor under Streep’s Miranda Priestly. The story, drawn from Lauren Weisberger’s 2003 novel inspired by Vogue editor Anna Wintour, reflects shifts in journalism since 2006. Disney's global campaign featured the Giant Red Heel Tour at landmarks, a replica Runway magazine, and partnerships with Diet Coke, Dior, Google, Grey Goose, Lancôme, L’Oréal Paris, Mercedes, Smartwater, Samsung, Starbucks, Zillow, and Tiffany & Co. Theaters hosted themed events like Cinemark’s fashion party, Regal’s cocktails, Flix Brewhouse’s Girl Dinner, and AMC’s Butter Birkin popcorn bucket. Nostalgia, Streep’s multiplex return after streaming years, and comedy demand fueled the biggest domestic comedy debut since Pitch Perfect in 2015.
