Colombian brand Vélez and artist J Balvin unveiled the second installment of their 'Ciudad Primavera: Beyond Flowers' collaboration, blending artisanal luxury with urban aesthetics. The pieces feature symbols from Balvin's universe and a message celebrating Latin American pride. The launch aligns with the singer's 2026 tour across several Colombian cities.
The partnership between Vélez and J Balvin marks a milestone for Colombian fashion amid the brand's 40 years since its founding in 1986. The second 'Ciudad Primavera: Beyond Flowers' release turns t-shirts and polos into versatile items blending pastel tones with black, orange, light blue, and mint green accents. They feature symbols like the smiling face, rays, and flowers from Balvin's creative world, plus multicolor buttons and the 'I Love Latinas' message highlighting Colombian and Latin American beauty, tied to the artist's 2026 tour in Cali, Cúcuta, Bucaramanga, Barranquilla, Valledupar, and Cartagena. The year 1986 is represented on pieces as a nod to Vélez's legacy of design, quality, and customization. Fabrizio Fiorillo, the company's senior marketing manager, stated: “Ciudad Primavera no es solo una colección, es una visión compartida sobre la creatividad latinoamericana con proyección global. Más que vestir un concierto, buscamos que cada pieza represente orgullo, innovación y alcance internacional”. The limited edition, available in physical stores and Vélez's digital platform, includes scarves, charms, document holders, wallets, and customizable bags, merging marroquinería tradition with Balvin's aesthetic. The collaboration elevates Colombian fashion and music globally.
