AT&T has replaced its existing unlimited phone plans with new 2.0 versions that offer more features at generally lower prices. The carrier introduced four tiers, including a premium Elite 2.0 option for high-end users. Existing customers must pay a fee to switch.
AT&T overhauled its unlimited phone lineup, retiring plans like Value Plus VL, Unlimited Extra EL, Unlimited Premium PL, and Unlimited Starter SL. The new 2.0 plans feature round-number pricing with AutoPay discounts and allow each account member to select individually. Customers on legacy plans face a recent price hike but are not automatically migrated; switching incurs up to a $50 activation fee per line. Taxes and fees apply on top of listed prices, which are for single or four-line accounts as follows: Value 2.0 at $50/$120, Extra 2.0 at $70/$160, Premium 2.0 at $90/$220, and Elite 2.0 at $110/$300. Most new plans cost less than predecessors, except Premium 2.0, which exceeds the prior Unlimited Premium PL even after its increase to $96/$224, and the top-tier Elite 2.0. Value 2.0 provides 5GB high-speed 5G data before potential slowdowns, 3GB hotspot, and unlimited talk, text, data across the US, Mexico, and Canada. Extra 2.0 boosts to 100GB high-speed data and 50GB hotspot, up from prior limits. Premium 2.0 offers unlimited high-speed 5G with no throttling and 4K streaming, plus 100GB hotspot and expanded Latin American roaming. Elite 2.0 matches those speeds but adds 250GB hotspot, international access in 210 countries with 20GB data, included tablet and smartwatch service, and AT&T Turbo prioritization. Unlike rivals, AT&T's plans lack bundled streaming perks. Tablets cost $21 monthly and wearables $11, with 50% discounts for Premium or Elite subscribers.
