Game theory shows algorithms can increase prices

Recent research highlights how simple pricing algorithms may drive up costs for consumers. The findings, originally published in Quanta Magazine, explain this phenomenon through game theory. The story appeared in Wired on November 23, 2025.

A new article explores how even basic algorithms used in pricing can lead to higher expenses. According to the report, recent findings reveal that these algorithms, informed by game theory, can inadvertently or intentionally push prices upward in competitive markets.

The original version of this story appeared in Quanta Magazine, focusing on intersections of economics, machine learning, and science. Wired's coverage, published on November 23, 2025, brings attention to these mechanisms, emphasizing their implications for everyday pricing in various industries.

Keywords associated with the piece include economics, machine learning, algorithms, and science, underscoring the technical and theoretical underpinnings of the research.

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