I.O.I has taken the top spot in the July brand reputation rankings for girl groups. The Korean Business Research Institute compiled the list using big data collected from June 12 to July 12.
The rankings reflect consumer participation, media coverage, interaction, and community indexes. I.O.I earned a brand reputation index of 5,552,322, with keywords such as "Suddenly," "Yang Eui Ji," and "10th anniversary" driving discussions.
RESCENE rose to second place with an index of 4,239,616, reflecting a 64.27 percent increase from the prior month. ILLIT stayed in third with 3,883,353, up 1.38 percent.
BLACKPINK placed fourth at 3,822,722 while LE SSERAFIM rounded out the top five at 3,403,644, a 55.17 percent gain. The full top 30 includes aespa, TWICE, and others.