Jack White headlined the halftime show at the Detroit Lions' Thanksgiving Day game against the Green Bay Packers on November 27, 2025, bringing out surprise guest Eminem for a performance of 'Till I Collapse.' The event at Ford Field marked the start of a multi-year partnership with Eminem and his manager Paul Rosenberg to produce the Lions' Thanksgiving halftime shows through 2027. White's set celebrated Detroit's music heritage with high-energy rock and rap.
Performance Details
Jack White opened his seven-minute halftime set with 'That's How I’m Feeling' from his 2024 album No Name. He then introduced Eminem, saying, “Ladies and Gentleman, Detroit’s own, Eminem,” before the duo performed Eminem's 2002 hit 'Till I Collapse,' with White accompanying on guitar. The collaboration electrified the crowd at Ford Field, blending rock and rap in a nod to their shared Detroit roots.
White closed the set with The White Stripes' 'Seven Nation Army,' joined by the Detroit Lions Cheerleaders. His band wore Lions attire, and over 400 season ticket holders volunteered onstage. White shouted, “I love you Detroit,” as the performance ended in feedback. The show followed the White Stripes' Rock and Roll Hall of Fame induction on November 8, 2025, and coincided with the 10th anniversary of White's Third Man Records in Detroit. Eminem, inducted in 2022, co-executive produced the event with Paul Rosenberg via a new three-year deal with the Lions and Jesse Collins Entertainment.
Event Context
The halftime performance highlighted Detroit's cultural icons during the Lions' 86th annual Thanksgiving Day Classic. Grammy-winning gospel singer CeCe Winans, a Detroit native, performed the national anthem. At halftime, the Packers led 17-14. The partnership aims to capture the city's values through music, with White selected for his rock influence and stadium anthems like 'Seven Nation Army.' Special merchandise from both artists was available, and Lions-themed music played pre-game.
