LVMH will open 46 houses across 65 sites in 11 countries from October 16 to 18 for its Journées Particulières event.
The sixth edition of the program, last held in 2022, will allow public access to workshops and sites including Celine in Paris and Louis Vuitton in Asnières. Antoine Arnault, LVMH image and environment director, said the group adopted a less is more approach this year due to renovations and smaller venues.
A special gathering is also planned in Shanghai to highlight French craftsmanship, though details on location and participating houses remain under discussion. Arnault noted that the event aims to engage broader audiences with artisan skills rather than focus on sales.
Registration will open three weeks before the event through a system similar to World Cup ticketing. Additional sites include Loewe in Madrid, Belmond’s Mount Nelson hotel in Cape Town, and Tiffany and Chandon locations in the United States.