Following Matthieu Blazy's second Chanel runway show on March 10, designs from the SS26 collection sold out immediately in Paris stores, creating a shopping frenzy dubbed 'Matthieu mania.' The items will reach UK boutiques on March 13, 2026.
Just one day after Matthieu Blazy presented his second collection for Chanel during Paris Fashion Week—honoring Coco Chanel's vision of fashion as both 'caterpillar and butterfly' with innovative tweeds, paillettes, and drop-waisted silhouettes—the designs hit nearby Paris stores and vanished almost instantly.
Chanel boutiques, including the historic 31 Rue Cambon, were mobbed by editors, celebrities, and influencers. ELLE fashion director Avril Mair called it 'absolute madness,' but in signature 'very polite, Chanel way.' Bags, accessories, and a Chanel-Charvet shirt flew off shelves, with shoes—especially size 41—selling out across Europe by Monday.
Shoppers queued patiently, registering via app upon entry, then browsing desirable items while waiting. Mair persisted to snag sling-back heels. This 'Matthieu mania' builds on excitement from Blazy's debut, signaling Chanel's creative renovation under his direction.
UK fans can shop the SS26 collection starting March 13 at Selfridges, New Bond Street, and Sloane Street locations. Anticipated best-sellers: Chanel slingbacks, pumps, and mules. For full show details, see the series coverage of Blazy's runway presentation.