Prime Video has unveiled the trailer for 'Bait', a six-episode limited meta-comedy series starring Oscar winner Riz Ahmed. The show follows struggling actor Shah Latif, whose life unravels after news of his James Bond audition spreads, blending humor with themes of diaspora representation. It premieres exclusively on the platform on March 25, 2025.
The trailer, released on March 10, 2026, highlights the series' comedic take on Hollywood's casting process for the iconic James Bond role, with multigenerational humor and references to social media and pop culture like 'baffled meerkat' and 'Craig Daniel'. Prime Video describes 'Bait' as featuring fluid scripting and gag moments while addressing underrepresented narratives for South Asian actors.
Riz Ahmed leads alongside Guz Khan ('Man Like Mobeen'), Ritu Arya ('Polite Society', 'Umbrella Academy'), Weruche Opia ('Harlots', 'Star Wars: Obi-Wan Kenobi'), Maxine Peake ('The Theory of Everything', 'I Swear'), and Himesh Patel ('Yesterday', 'Tenet').
Reports from TVWeb and MovieWeb emphasized the trailer's meta elements and Ahmed's starring role, building anticipation for the March 25, 2025 debut just weeks after the final promotional clip.