First trailer released for Riz Ahmed's Prime Video series Bait

Rotten Tomatoes has shared the first trailer for the upcoming Prime Video sci-fi comedy series Bait, starring Riz Ahmed. The show, following an earlier first-look reveal, is set to premiere on March 25.

On March 15, 2026, Rotten Tomatoes posted on X the first trailer for #Bait, highlighting Riz Ahmed in the starring role. The teaser provides an early dynamic preview ahead of the series' March 25 premiere on Prime Video.

This trailer release builds on the January first-look images, which introduced Bait as a sci-fi comedy where Ahmed plays an actor auditioning for his dream role, amid James Bond casting speculation. No additional plot or cast details were shared in the trailer announcement.

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Riz Ahmed as Shah Latif in chaotic scene from 'Bait' trailer, reacting to leaked James Bond audition news, Prime Video premiere illustration.
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Prime Video releases trailer for Riz Ahmed's meta-comedy series 'Bait' ahead of premiere

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Prime Video has unveiled the trailer for 'Bait', a six-episode limited meta-comedy series starring Oscar winner Riz Ahmed. The show follows struggling actor Shah Latif, whose life unravels after news of his James Bond audition spreads, blending humor with themes of diaspora representation. It premieres exclusively on the platform on March 25, 2025.

RottenTomatoes has posted the first teaser for the new series OffCampus. The show is scheduled to premiere on Prime Video on May 13.

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Jorja Smith has shared her new single 'Price Of It All' for the soundtrack of the upcoming Amazon Prime Video series Bait. The track accompanies the show written by and starring Riz Ahmed, with episodes premiering on March 25. Smith praised the series enthusiastically after viewing it.

Following its theatrical release, Brett Ratner's documentary 'Melania,' which chronicles first lady Melania Trump's preparations for Donald Trump's second inauguration, will stream on Amazon Prime Video starting March 9. Amazon MGM Studios acquired distribution rights for $75 million after the film grossed $16.6 million at the box office amid poor critical reception.

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Akshay Kumar and director Priyadarshan are reuniting after 16 years with the film Bhooth Bangla. The teaser, released on March 12, 2026, blends horror and comedy, featuring a story about a ghost named Vasudhar. The film stars Paresh Rawal, Rajpal Yadav, and Tabu, and is set for theatrical release on April 10, 2026.

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