A new episode of 'In the Public Square' will examine the evolution of the Filipino voter ahead of the 2028 elections, including the impact of the 2025 midterm elections. Rappler columnist John Nery and Dr. Ronald Holmes of Pulse Asia discuss candidates' strategies and the electorate's composition.
In the episode 'In the Public Square: The changing face of the Filipino voter,' set to air on January 21, 2026, at 8 p.m. on Rappler.com, the discussion highlights a key lesson from the last presidential election: candidates must prepare well ahead of the official campaign period. It notes that two years before the 2028 elections, those vying for Malacañang should begin their campaigns—testing messages, raising profiles, and establishing presence in a fragmented media landscape.
Hosted by Rappler columnist John Nery, the talk features Dr. Ronald Holmes, president of Pulse Asia Research, Incorporated, a survey firm with one of the longest track records in polling. It aims to navigate the 'election rapids' by addressing questions such as: For whose votes are campaigns targeted? Who and what makes up the electorate? Did a new constituency emerge from the 2025 midterm elections?
The episode provides insights into the evolving Filipino voter, emphasizing the need for early preparation in the lead-up to 2028.
